Sunday, August 19, 2012

Psycho on the Big Screen in OF TWO MINDS

For Immediate Release

OF TWO MINDS Documentary, Featuring Psycho Donuts, Premieres in San Francisco

SAN JOSE, CA  November 8, 2012 --- Psycho Donuts will be featured in the full-length documentary film, OF TWO MINDS, premiering on Saturday, December 1 - 2, 2012 in San Jose at the Camera 3 Theater and Psycho Donuts San Jose.

OF TWO MINDS is an award-winning feature documentary from the creative team behind WORDPLAY, IOUSA, SUPERHEROES and THESE AMAZING SHADOWS that explores the extraordinary lives, struggles and successes of a few of the over five million Americans living with bipolar disorder.  

In 2009, Psycho Donuts was at the center of a controversy, regarding the company’s distinctive marketing and branding approach.  Mental health groups opposed the company’s theme and staged protests outside the company’s store in Campbell, California. Subsequently, Psycho Donuts’ owner met with mental health leaders, and the parties agreed upon changes to amicably resolve the conflict.

The Bipolar Donut Returns for OF TWO MINDS!
In conjunction with the film’s premiere in San Jose, Psycho Donuts will once again be selling The Bipolar Donut: a chocolate cake donut, topped with chopped peanuts and shredded coconut.  The donut will be available for a limited time only.  Psycho Donuts will donate 10% of all Bipolar Donut sales to homeless charity, Loaves & Fishes Family Kitchen

Jordan Zweigoron, Chief Psycho at Psycho Donuts, said, “Given our unique history with the mental health community, it’s both ironic and heartwarming for Psycho Donuts to be featured in an emotionally charged documentary about bipolar disorder. Psycho Donuts is pleased to support a local homeless charity, where many residents struggle with mental illness.”

OF TWO MINDS makes its San Jose debut on Saturday December 1 at 7pm, and Sunday December 2, at 1:00pm.  Tickets can be purchased in advance online. 

About Psycho Donuts – 

Psycho Donuts is the world’s first and only light-hearted asylum for wayward donuts and the patients who eat them, with Northern California locations in Campbell and Downtown San Jose. Psycho Donuts has reinvented the donut and has earned global acclaim for creative and unconventional flavors, coupled with a colorful and unusual experience. The Psycho Donuts experience includes an asylum-themed wait staff, a padded cell, and a stress-relieving square of bubble wrap for each customer. Psycho Donuts also features original local artwork and eclectic merchandise for sale.  Psycho Donuts has quickly become a Bay Area icon, and has been featured on The Today Show, Fox Business News, USA Today, Entrepreneur Magazine, Maxim Magazine, Food Network Magazine, and more. Visit Psycho Donuts at or

About the Filmmakers –

Doug Blush (co-director/editor/cinematographer)
Doug Blush is an award winning documentary director, editor, cinematographer, and writer who has edited a wide range of major theatrically released documentaries, including crossword puzzle culture (WORDPLAY), the national debt crisis (I.O.U.S.A.), the hypocrisy of closeted gay politicians (OUTRAGE), corporate David and Goliath battles (BEER WARS), and the adaptation of the popular book FREAKONOMICS.  He recently was co-writer and editor of the Sundance 2011 Premiere documentary THESE AMAZING SHADOWS, and consulting editor for the Sundance 2011 Competition documentary TROUBADOURS, as well as executive producer and co-editor of SUPERHEROES in the 2011 Slamdance Documentary Competition.  In 2012, THE INVISIBLE WAR, which he edited and associate produced with director Kirby Dick, won the Sundance Audience Award for best American documentary. 

Lisa Klein (co-director/writer/producer)
Lisa Klein is a writer and filmmaker from Detroit, Michigan.  She studied English and film at the University of Michigan, then moved to Los Angeles to go to graduate school at the University of Southern California.  Klein’s impetus to make this documentary stemmed from her sister’s long battle with bipolar disorder. This film is a personal journey to attempt to grasp the complexities and pain that encompass living in a world of extremes.  Klein co-directed the festival documentary short WHAT A BALL and the Fox Movie Channel special interest documentary CULT CULTURE:  THE POSEIDON ADVENTURE with her husband and film partner Doug Blush.


Take your best day...and your darkest moment...and multiply by a million.  OF TWO MINDS is an award-winning feature documentary from the creative team behind WORDPLAY, IOUSA, SUPERHEROES and THESE AMAZING SHADOWS that explores the extraordinary lives, struggles and successes of a few of the over five million Americans living with bipolar disorder. Personal stories of harrowing events, medical mazes, discrimination and the effects of social stigma blend together to create a compelling look at a generation coming out of the "bipolar closet". OF TWO MINDS puts an authentic human face on bipolar disorder, providing an intimate, sometimes painful, sometimes painfully funny look at those who live in its shadows...our parents and children, our friends and lovers...and ourselves.


For Psycho Donuts:
Jordan Zweigoron 
(408) 655-0383


Amy Grey / Ashley Mariner
Dish Communications

Distribution Inquiries and Additional Press Contact:
Christine O’Malley
O’Malley-Creadon Productions
office:  323-668-2104
cell:  323-333-8303

Wednesday, August 1, 2012

Psycho Announces The Gay Bar

Gay Bar!
On rare occasions, a current event compels us to create a donut.  Starting this Friday August 3, Psycho Donuts is PROUD to launch The Gay Bar!   This diverse donut features Fruit Loops and Rainbow Sprinkles on a freshly-made bar-shaped raised donut.  Sure, it's sweet - just like America.

We live in the world's most diverse country, built on a brilliant foundation of freedom of speech, and freedom of belief.   We're a country that embraces people of all color, race, and ethnicity.  As a result, we attract some of the brightest minds in the world.

The Psycho Moral System ("PMS") is our Crazy Code of Ethics which honors every person's right to choose their own beliefs.  Do we respect Christian Family Values and the Biblical Marriage? You Betcha!  We equally respect Jewish values, Muslim values, Morman values, and hundreds of other religious values - and let's not forget agnostic and athiest values too.  We respect marriages based on love and respect.  In the Bay Area, we routinely witness successful marriages of all forms, both heterosexual and homosexual.  Children are exposed to just about everything in the San Francisco Bay Area, and yet, they are growing up to be fine and responsible adults (Psycho Donuts has only a little to do with this)!

The "PMS" is based on tolerance, understanding, and an open-minded respect for humanity.  The beauty of America is freedom of choice.  For example, if you don't like Psycho Donuts, you have the choice of going to Happy Donuts down the street.   Not everyone appreciates "The Psycho Sense of Humor" and satire/irony.  We get that, and we're happy to live in a country that offers so many vast alternatives.  Everyone can find the right donut shop that suits their own character and beliefs.  Once you find the right donut shop for you, why not let others enjoy their choice too?

In some countries, persecution and intolerance are mandatory.  Thankfully, we live in a country where people can choose whether to be open- or closed-minded.  We encourage our friends, families, employees, and fans to choose diversity and an open-minded belief system.

Enjoy a Gay Bar, only at Psycho Donuts, for a limited time;  starting this Friday, August 3, at both Psycho Donuts locations.

Conan O'Brien, thanks for this great piece of work -you're a real piece of work!